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Selling during the Denmark: New Danish approach vs the us method

Selling during the Denmark: New Danish approach vs the us method

Certainly my personal customers, a commercial company inside Jutland, sent two of their sales agents to meet up with that have a buyers in the usa.

The brand new Danish organization’s agencies had been pregnant a small meeting with you to definitely or a couple about customer people, in which they might present the benefits of their most recent big devices.

Instead, these were astonished to discover the fulfilling space filled with 15 folks from every levels of the business, of managers with purchase authority so you can administrative group to numerous skilled workmen throughout the industrial flooring.

Offering when you look at the Denmark: Hyperbole are a great turnoff

This can be one of the main differences when considering promoting from the U . s . and you will promoting inside the Denmark: while Danes is turned-off because of the indisputable fact that some one are “just attempting to sell me personally one thing,” of many Americans actually gain benefit from the process.

Although Danes favor a sales agent who underpromises instead of overpromises – (honesty are everything you!) – Us americans are widely used to hyperbole and you can instantly dismiss for it.

An american is actually perfectly happy to hear statements like “It servers is the best investment your available” and will automatically translate it in order to “He says it’s a no-brainer” without offense on exaggeration.