Making meeting people a swipe away with almost immediate matches is the USP of Tinder
A location-specific match-making app, Happn helps discover people that users have already crossed paths with.The users just need to enable their location services and they can see people who have passed by them, giving them an option to message instantly.It had a big-bang launch campaign with Hrithik Roshan advocating it.However, Happn has not been strikingly successful in India keeping in mind the conservations of Indians and the possible hazard of creeps following around women just to match on HAPPN.
Bumble has a potentially large scope for Indian online dating market, which so far has not been very promising for women.It has overcome this problem by allowing only women to initiate conversations.
For Tinder, it is the unmatchable user experience. For TrulyMadly, it is verified users who are matched on basis of interests and preferences. If meeting people has to be made as simple as a right swipe, the interface has to be brilliant.Here is a breakdown of the essentials of a good dating app:
The possibility of a successful relationship venturing out of an app match is higher when two users have common matches and friends
#1 Social Media Integration: The world is online and it is important to integrate platforms like Facebook and Instagram to make log-ins and sign-ups easy and fast.This also allows applications to collect data on likes and dislikes and access to the friend list of the user.